Affiliate Marketing Slang A-Z
“A” – as in “Avatar” (Your Reader, Buying Persona, Dream Client)
Welcome to my little dictionary! Goal: Removing the overwhelm and help you get your affiliate marketing business up and running – fast.
Do you wonder about any of these terms?
- Lead magnet
- Soap opera sequence?
Do you think: This sounds very technical. How will I figure it all out?
Worry no more! Because I had the same thoughts back then when I started out. And the answer is: It’s not that complicated – in fact, it’s simple!
Here’s an actionable, beginner-friendly collection of articles from A-Z explaining what affiliate marketing is all about.
Why not grab a coffee and turn on your printer – I have a freebie worksheet for you to print out that will make it even easier.
Is your printer ready? Let’s go!
What is an “avatar” or “buying persona”?
An “avatar” basically represents your reader. There is another word for it, that’s used more often, which is called: “buying persona“. (Credits: I first heard the word “avatar” in that context from Ruth Soukup)
Russel Brunson calls the “avatar” your “dream customer“, your ideal client. The person you have in mind when you are writing all your articles. Think about it: Who would you like to work with? Who do you want to attract to your site? The clearer your image – the better.
Who are you writing for?
Imagine this “one” person. Be very specific. If you can see him/her in your mind, that’s your avatar. That’s the person you will write for. It’s not an easy task, btw!
When you are first starting out, you will be enthusiastic. You select your niche, you set up your blog. And then you start to write your content. And then pretty soon, you will sit there and think: who am I doing this for? Will anybody come to read this?
If you find yourself struggling with that question, perfect! Because it means, you are ready for the next step: Getting into real contact with your ideal reader.
Getting this step right, will set you up for success because you will provide real value to a real person.
Why do we need to create an avatar? Avoid this mistake!
Now, why is all of that important? Can’t we just write for anyone?
The answer is: If you write for all, you’ll write for no-one. If it’s too generic, your content will not resonate with your reader. There will be no connection.
Simple: As writers, we need to realize, that our reader is not a number. Our reader is NOT the google analytics graph. It’s a real person. And to really connect with him/her you must know him/her.
Your reader has feelings, needs, wishes, and dreams. Your reader cares about something deeply. Your reader wants to know if you can help him/her.
How can I come up with a great avatar for my blog?
If you could decide, what kind of person would you like to write for?
Here is a list of questions and topics to help you visualize your ideal avatar/buying persona.
- Male or female?
- How old?
- Where would he/she live?
- What are his/her Hobbies?
- Biggest issues
- Biggest dreams
- Greatest challenges
- negative character traits
- positive character traits
- what are his/her favorite blogs or books?
- what does he/she watch on TV?
- music taste
- religious views
- vegetarian or paleo
- any favorite sports
- favorite holiday activities
- kids or no kids
- pets or no pets
The more you know about your “one” reader, the better. You need to get really familiar with him/her. On a deep level. The better you get with this exercise, the easier it will be for you to produce your content.
Where can I find inspiration to get a better idea of who my dream client/customer/reader is?
Another helpful technique is to browse stock photo sites. For example, I typed in something like “woman, cat”, or “woman, fun, energy” to get some fun images of females who have the sort of personality I would love to interact with. The whole point of these exercises is to get in touch with who you would like to have contact with. What would you enjoy most? What inspires you? What really sparks your enthusiasm? If you see some images that reflect that kind of spirit, you are looking for – great! It doesn’t have to be one picture. If you have several ones and can’t decide, that’s ok. Print them out and put them somewhere, that you can look at them often.
Also: You can give your avatar a name. Make it fun! He/She must be REAL to you.
What to do when you get stuck – is there a shortcut to create an avatar?
One shortcut is to think of your “one” reader, your avatar, as YOU a few years ago. What were your biggest issues? What were you struggling with? You have been there, you know the terrain. Just give this knowledge to the younger you.
Write to yourself.
What to do when you find it hard to decide on one avatar alone
Why not come up with two? There is no avatar police coming to get you if you have two avatars for your blog. One male one female. Just make sure, you can see them, when you are writing your content. Make your content for them.
Action! Let’s create the avatar for your affiliate marketing site!
- Print out the worksheet, if you haven’t done so: Avatar_worksheet
- Answer the questions
- Write a short background story
- Don’t forget to give your avatar a name
- Select and print some images to visualize your “one” reader
- Keep the document close to you and refer to it, in case you get stuck with your writing
- Really care for your reader. Give him/her something of value.
The hardest part of writing a blog
If you have done the exercise above, you might have noticed, that the hardest part is not to visualize your ideal reader, but to find your own message. Getting to understand your reader means getting to understand a lot about yourself at the same time. So that’s a nice add-on to be excited about
How was it for you? Did you find it easy to come up with the answers to the questions? Could you see your ideal reader in front of you?
To me, it was a bit difficult at first. I wanted to get it right 100% before moving on. Which completely paralyzed me. But in the end, I decided: better done, than perfect. And I went with my gut feeling. I had a hard time to select just ONE image for my avatar. Since I’m such a visual person, I needed several images to get a good idea of my reader, reading this right now!
To me, the most important lesson was, that it wasn’t so much about where he/she lives or how old he/she is, but to understand the emotional side. What would make my avatar happy? How could I help her in the best possible way?
Let’s relate that to the world of affiliate marketing, affiliate programs and services: that means if there would be a product that I knew would sell like crazy, but it wouldn’t be in my avatars best interest, I couldn’t recommend it. Ethical guidelines eh?
Pat Flynn talks about transparency a lot. Honesty. Trust. Without that solid character base, where will you go with your business? It should all fit into the big picture.
Some visual examples to get you started:
What’s with his/her energy? Is he/she serious or easy going?
We are on a planet in space!!!
There are cats on this planet!
However, your avatar could also be a non-cat person.
Imagine you are at home. No make-up. Comfy pants. Browsing the news. What is your avatar interested in? What is she reading there? Finance news? HuffPost? An article on nasa.org? Or watching a cat video? Get specific and visualize her day to day life.
Sport and fitness goals? Any favorite activities your “one” reader enjoys?
Any special challenges? Like an internet addiction? What would happen if the WIFI signal gets weak?
Who are her friends? Where are they going to relax and enjoy themselves? What is free day looking like for him/her?
Takeaway: Just imagine a person you like and care for, and the rest will sort itself out!
That’s it for today. Have a productive week!
All the best,
PS: It is said, that the “PS” in email marketing is an awesome tool which holds great power. Are you curious? Over on Hubspot, they explain the why and how. I like what they say in #4. And this PS is hopefully #5 for you.